WHERE MINIMALIST ELEGANCE MEETS RELAXED CALIFORNIA STYLE. STEP INTO THE ROW’S TRANQUIL LOS ANGELES FLAGSHIP.
The Row’s elegant Californian flagship store embodies mid-century modernist design. Large glass doors and translucent walls fuse 3,800 square feet of indoor and outdoor space in a minimalist fashion. The residential feel extends through succulents, pendant lamps, and a humble swimming pool for guests’ leisure. This retail space alone showcases the Olsen twins’ first foray into fashion retail — completed in partnership with venerable LA designers.
The variety of The Row’s ready-to-wear belies tranquility. Monotone color scheming provides a canvas for dynamic textures. Vintage furnishings by Jean Prouvé, Poul Kjaerholm, and more permeate the space, evoking their times’ forward-thinking, pared-down exteriors. Plentiful custom wooden display cabinets line the walls in neat order. Neatness here feels unintentionally chaotic like lilting palm trees outside. Each dress, bag, and shoe remains distinct.
Curation reinforces The Row’s connection to place. Bright sunny Southland homes and easy glamour act as inspiration as do the Olsens’ own LA memories. Californian artists handcraft jewelry stands showcasing local brand Sidney Garber’s work. And pieces don’t just complement, they commune, promising shoppers not mere objects but an entire lifestyle and way of being — emblematic of Los Angeles’s enduring, homegrown magnetism.
This intimate retail space is a refuge for those seeking exceptional quality and design. Not just the impeccable construction of soft leathers and polished metals. But the craft behind pure vision, patience, balancing of tones and ideals. Nothing superfluous, nothing out of place. They overlook no detail in translating dreams seamlessly into reality. An oasis where, ironically, you’re encouraged to linger rather than rush urgently from room to room — the antithesis of visiting most shops at all.
8440 Melrose Pl,
Los Angeles, California 90069
WORDS ABHISHEK SINGH
PHOTOS COURTESY OF THE ROW
