Cookie Policy

Effective June 8, 2026

This Cookie Policy explains how Sakae, Inc. (“we,” “us,” or “our”), the parent company of Thira, uses cookies and similar tracking technologies on thira.co (the “Website”). It applies to all visitors, account holders, subscribers, and customers who access or use the Website from any location, including the European Union and the United Kingdom.

We use a consent-based cookie management system in compliance with the General Data Protection Regulation (EU GDPR), the United Kingdom General Data Protection Regulation (UK GDPR), and the UK Privacy and Electronic Communications Regulations (PECR). Except for cookies strictly necessary for the functioning of the Website, we will not place any cookies on your device unless you have given us clear and affirmative consent.

By selecting your cookie preferences via our cookie banner, you agree to the use of cookies as described in this Policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They enable certain website functions, help improve your experience, and allow us to analyze usage patterns. Cookies may be set directly by us (“first-party cookies”) or by trusted third-party services we integrate with (“third-party cookies”).

We may also use similar technologies—such as pixels, local storage, or browser fingerprinting—for comparable purposes. For clarity, all such technologies are collectively referred to as “cookies” in this Policy.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the Website to function and cannot be switched off in our systems. They include features such as secure login, checkout functionality, user authentication, and fraud prevention.

For example, Stripe (our payment processor) may place essential cookies to securely process payments and verify transactions. Without these cookies, core features of the Website may not operate properly.

2.2 Functional Cookies

Functional cookies enable the Website to remember your preferences (such as region, language, or account settings) and provide enhanced, more personal features. These cookies do not track your browsing behavior outside our Website.

2.3 Analytics Cookies

We use Google Analytics to collect anonymized information about how visitors use our Website—including which pages are visited, time spent, and user flow. This helps us improve Website structure, content, and performance.

You can opt out of Google Analytics at any time by adjusting your cookie preferences or by visiting tools.google.com/dlpage/gaoptout.

For more information on how we process personal data collected via analytics or other cookies, please refer to our Privacy Policy.

2.4 Marketing or Personalization Cookies

We do not currently use advertising or marketing cookies. If we introduce tools such as Facebook Pixel, email tracking, or third-party personalization features in the future, we will update this section and obtain your prior consent before activating such cookies.

3. Managing Cookies

Cookie Banner. On your first visit, a banner will prompt you to accept, reject, or customize your cookie preferences. You can revisit and update your selections at any time via the “Cookie Settings” link in the Website footer. Essential cookies cannot be disabled.

Browser Settings. Most web browsers allow you to control cookies through their settings, including blocking or deleting them. However, disabling certain types of cookies may impact your experience or limit Website functionality.

Please note that your preferences are stored in a browser-specific way. If you use a different device or clear your cookies, you may need to reset your preferences.

4. Third-Party Services and Cookies

Some cookies may be placed by third-party services we rely on. These services operate under their own privacy and cookie policies. Current third-party services include:

We do not allow advertising networks, data brokers, or social media platforms to place third-party advertising cookies on our Website.

For more information on how data collected via these services is handled, please refer to our Privacy Policy.

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Updates will be posted on this page with a revised effective date. We encourage you to review this Policy periodically. If required by law, we will re-request your consent when substantive changes are made.

6. Contact

If you have any questions about this Cookie Policy or your cookie preferences, contact us at hello@thira.co with “Cookie Policy” in the subject line.