About. Named after a picturesque island in Greece, Thira was founded in 2022 and is based in New York, New York. More than a brand — Thira is a sensory journey, drawing from the rich tapestry of global culture and urban influences. It is for those drawn to travel, style, art, and design. Bringing together a thoughtfully curated editorial platform (Magazine) and a carefully selected retail platform (Shop).

We strive to be a distinctive voice and a sought-after destination for these interests, providing a unique blend of inspiration and intrigue for our community.