Words and Photographs by The Editor
Established in 1612, the venerable Officina Profumo-Farmaceutica di Santa Maria Novella is an esteemed Florentine institution, renowned for its exquisite collection of artisanal fragrances, luxurious skincare, and bespoke herbal remedies. Housed in the historic Convent of Santa Maria Novella, this cherished apothecary is a veritable treasure trove of sumptuous scents and refined elixirs that have captivated the discerning senses of patrons for centuries.
Upon entering the hallowed halls of this storied establishment, one is instantly transported to a bygone era, where the art of perfumery and the science of herbal remedies were held in equal regard. The stately interior, adorned with frescoes and ornate detailing, offers a sublime backdrop for the meticulously arranged wares, each infused with the essence of Italy’s rich botanical heritage.
This prestigious apothecary prides itself on maintaining the time-honored traditions and techniques of its Dominican forefathers. Utilizing only the finest natural ingredients, each meticulously crafted product is a testament to the unwavering commitment to quality and authenticity. From the iconic Acqua della Regina, a beguiling fragrance originally created for Catherine de’ Medici, to the soothing Potpourri, a blend of aromatic herbs and spices, each offering is imbued with a timeless allure.
Beyond its revered fragrances, Santa Maria Novella boasts an exquisite selection of skincare, haircare, and home fragrances. Each scented formula showcases the therapeutic properties of Italy’s indigenous flora, marrying ancient wisdom with modern innovation to create products that nourish the body and uplift the spirit.
A visit to this celebrated establishment is more than a mere shopping excursion; it is an immersive journey into the storied past of Florentine apothecary and the timeless beauty of artisanal craftsmanship. Immerse yourself in the fragrant world of Santa Maria Novella, and let your senses be awakened by the essence of la dolce vita.
Via della Scala, 16,
50123 Firenze FI, Italy
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