Thira started in late 2022 as an exploration of four interests — art & culture, design, style, and travel — capturing the sensory richness found in global culture and urban life. Named after a serene island in Greece and based in New York City, Thira is both a destination and a voice, sharing distinct perspectives on these interconnected fields.
Through its Digital Magazine, Thira produces original stories that explore these interests with depth and authenticity, crafted by an in-house team and collaborators. The Shop reflects this vision with a selection of clothing, accessories, and home goods — some created by us, some by brands we admire, and some as vintage finds. Each item is chosen for its craftsmanship, aesthetic, and cultural relevance.
Thira’s City Guides, beginning with New York City, offer a curated selection of places, experiences, and recommendations from our home base, with more cities to follow. These guides are not about hidden gems; they are about celebrating what makes a city worth exploring.
All of this — and more — is available through a membership, paid quarterly or annually. For further details, visit the Membership page.