A note on where it began, and where it’s going.
Thira started in late 2022 as a way to explore a few recurring interests — art, design, style, and travel — and the quiet ways they shape how we live. Named after a still island in Greece and based in New York City, Thira is part destination, part voice. It gathers what we notice, what we admire, and what we return to.
The Digital Magazine is where much of that takes shape. Stories written in-house and with collaborators — not to cover everything, but to spend time with what feels worth looking at. The focus is always on texture, context, and the emotional pull of what surrounds us.
The Shop reflects this in physical form. Clothing, accessories, and objects for the home — some designed by us, others by brands we respect, and a few found along the way. Each piece is chosen for its tone, craft, and cultural relevance — not to follow a theme, but to quietly connect with one.
Our City Guides begin with New York — the place we live and the place we watch most closely. These aren’t about what’s new or hidden. They’re about what feels essential to a city’s rhythm. Places, routines, and experiences that stay with you.
All of this — the writing, the curation, the sense of pace — comes together through a membership, offered quarterly or annually. You can learn more on the Membership page.
This is Thira. Still growing. Still observing.
A place to see what’s been considered — and what lingers after.