Effective Date: August 6, 2025
This Privacy Policy applies to thira.co (the “Website”), which is operated by Thira (“we,” “us,” or “our”). It explains how we collect, use, and protect personal data in accordance with applicable data protection laws. By using the Website, you agree to the practices described below.
Thira began in 2022, shaped by a quiet and ongoing interest in art and culture, design, style, and travel, and the subtle ways they influence how we live. Based in New York and named for a still island in Greece, it exists as a platform: a cadence of stories, objects, and guides. Membership sustains this work and quietly supports a small, growing community of readers, collaborators, and those who return.
This policy complies with the General Data Protection Regulation (EU GDPR), the United Kingdom GDPR (UK GDPR), the UK Privacy and Electronic Communications Regulations (PECR), and where applicable, the California Consumer Privacy Act (CCPA).
1. Information We Collect
1.1 Browsing the Website
Visitors can explore our stories, objects, and guides without creating an account. However, we may collect non-personally identifiable information through automated technologies, such as:
Device Information: The type of device used (mobile, tablet, or desktop), operating system, and browser type.
IP Address: Used to estimate general location (e.g., city or country) for performance optimization and fraud detection.
Website Usage Data: Page views, time on site, and referral sources, collected via analytics tools.
Cookies and Tracking Technologies: Managed through our consent-based banner. Details are available in our Cookie Policy.
1.2 Membership and Purchases
To access member-only content or order an object, users must provide:
Full Name (for access and shipping)
Email Address (for login, updates, and confirmations)
Shipping and Billing Address (for fulfillment and verification)
Phone Number (optional, for delivery coordination)
Payment Information (processed securely via third-party services; we do not store card details)
Login Credentials (for registered accounts, stored securely)
1.3 Communication and Support
If you contact us, we may retain the information you voluntarily share for reference and quality assurance.
2. How We Use Your Information
We process personal data only when we have a valid legal basis, including:
Consent: For email marketing and cookies.
Contract: To process purchases, manage memberships, and fulfill obligations.
Legal Obligation: For tax, accounting, or compliance with laws.
Legitimate Interest: To protect against fraud, analyze site performance, and improve user experience.
Your information is used to:
Deliver content, fulfill purchases, and manage your membership.
Send transactional communications (e.g., order confirmations, account updates).
Analyze site usage to improve layout and performance.
Detect fraudulent or unauthorized activity.
Thira does not sell personal data or use it for third-party advertising purposes.
3. Data Storage and Retention
Personal data from purchases and memberships is stored securely for two years, unless a longer retention period is required by law. Browsing data collected via analytics tools (such as Google Analytics) is stored according to those providers’ own policies.
4. Age Restrictions
Thira is intended for users aged 18 and above. We do not knowingly collect personal data from minors. If we become aware of such data, it will be deleted. Parents may contact us at info@thira.co for concerns.
5. Data Sharing and Third-Party Services
We share data only with trusted third parties who help us operate the platform:
Payment Processors: Stripe, PayPal – for secure transaction handling
Email Marketing: Benchmark Email – for email collection, newsletters, and account communications
Analytics: Google Analytics – for visitor behavior insights
Delivery Partners: Used only when physical products are shipped
Legal Authorities: If required by law, for compliance
All service providers are required to follow applicable privacy laws and implement strong security practices.
6. Cookies and Tracking Technologies
We use cookies to manage preferences, enhance your experience, and understand traffic patterns. Non-essential cookies require your explicit consent and can be managed via our cookie banner. For full details, see our Cookie Policy.
7. Your Rights and Choices
Depending on your location, you have the right to:
Access your data and request a copy
Correct inaccurate or outdated information
Request deletion of your data (with legal exceptions)
Withdraw consent where processing is based on consent
Object to the use of your data for analytics or tracking
California residents may have additional rights under the CCPA, including the right to know what categories of personal data we collect and request deletion. While we do not sell personal data, we honor requests related to data handling under the CCPA where applicable.
To exercise any of these rights, contact us at info@thira.co with “Privacy Policy” in the subject line.
8. Data Security Measures
We implement industry-standard measures including:
Secure data encryption (SSL)
Limited access controls for sensitive data
Secure third-party services for payment and email handling
While no method of transmission is 100% secure, we continually review and improve our security practices.
9. Policy Updates
We may update this Privacy Policy to reflect changes in our services or legal obligations. The current version will always be available at thira.co, with the effective date noted above. Continued use of the platform after changes indicates acceptance.
10. Contacting Thira
For any privacy-related inquiries or data access requests, contact info@thira.co
Please include “Privacy Policy” in the subject line for faster handling.