A Few Brands I’ve Been Drawn To Lately – Men’s Edition

Over the past few months, I’ve been trying out a handful of brands — some recommended by friends, others discovered through social scrolls or by chance in a shop. I wasn’t searching for anything specific, but certain pieces quietly stood out in terms of design, comfort, and how they fit into daily life. These brands feel considered and consistent, and I’ve come to enjoy what they bring to a wardrobe.

Lemaire
This French label leans into ease and movement. Their oversized shirts and twisted pants have a way of feeling put together without effort. The fabrics are soft and substantial, and their shapes suit a slower, more relaxed pace — great for everyday wear that still feels deliberate.

Studio Nicholson
From London, Studio Nicholson builds what they call modular wardrobes. I was drawn to their wide-leg trousers at first, but over time, it’s been their attention to shape and space that stands out. The pieces are simple but sculpted, making even a plain outfit feel more intentional.

De Bonne Facture
This Parisian label works closely with local makers and European mills, producing garments that feel lived-in from the start. I particularly like their soft trousers and unlined jackets — easygoing silhouettes that you can wear again and again. There’s a quiet charm in how their pieces age and settle in.

Byredo
Though better known for fragrance than fashion, Byredo has been part of my everyday routine lately. Scents like Mojave Ghost and Bal d’Afrique are layered but approachable, shifting throughout the day without ever feeling too much. They’ve become something of a marker for different moods or moments.

Our Legacy
This Swedish brand offers a quieter take on menswear. Their boxy shirts and washed denim have a certain irregularity that feels refreshing — slightly offbeat but still easy to wear. It’s the kind of label that gives familiar clothes a bit of personality without making a statement.

Auralee
From Japan, Auralee focuses on fabric and finish. Their knits, shirts, and tailored pieces all share a kind of softness — visually and to the touch. The colors are subdued, the fit slightly generous. It’s a label I return to when I want something that feels calm and well-made.

Each of these labels offers something steady and distinct — clothes (and in one case, scent) that don’t ask for attention but reward it if you’re paying close enough. They’ve quietly become part of my regular rotation, and I imagine they’ll stay there for a while.

Let me know if you’ve worn or used anything from these — it’s always interesting to hear how others experience the same pieces.